MEET THE STARSHOT FAMILY

Co-Founder and Managing Partner at Family Fund & Founder Community (FC), Founder and former CEO of Vital Proteins, a category defining collagen supplement company acquired by Nestle Health Sciences in 2020; serial entrepreneur and investor backing category creators in the health and wellness space.

Former SVP of Commercial Sales at Vital Proteins leading the sales organization and retail distribution strategy; piloted the Vital revenue rocket ship from $100M to $500M+ completing the Nestle acquisition and integration. Lead specialty retailer partnerships for Glanbia Performance Nutrition with GNC and Vitamin Shoppe. Early days of my CPG career were spent with Danone working on their foodservice sales team.

A decade of experience in sales and a background as a Registered Dietitian (MS, RD), I have honed my expertise in business strategy with high-growth brands such as VEGA, KIND, and Vital Proteins. My role as Chief Revenue Officer at Vital Proteins was instrumental in its expansion and successful acquisition by Nestle Health Sciences. I specialize in blending nutritional knowledge with strategic business insights to drive significant market growth.

Former Brand Strategist at CAVU Consumer Partners, a leading consumer investment firm; supported deal sourcing and developed marketing strategies to supercharge growth across the portfolio; former Global Marketing Director at Vital Proteins; developed and executed marketing strategy - specifically leading cutting-edge influencer and brand awareness campaigns that propelled the brand from early-stage to acquisition by Nestle Health Sciences; led Vital Proteins' global marketing strategy, alongside the NHSC global team, successfully scaling the category-defining collagen brand internationally post-acquisition.

Former Head of Innovation at Vital Proteins with industry experience at Unilever, Diageo across multiple different supplement, food and beverage categories. Has a philosophy in leveraging robust scientific literature, innovative technologies, consumer insights, and a quick pace of execution while parallel pathing our own intellectual property strategy always with the lens of solving consumer problems and improving global health.

Former CMO of Owlet, Former CMO of Vital Proteins; seasoned marketing expert and brand builder successfully taking Owlet, a tech device for infant health monitoring, through IPO and Vital Proteins, a category defining collagen supplement company, through acquisition by Nestle Health Sciences in 2020.

Former marketing lead of Vital Proteins Performance; supported the growth of Vital Proteins Performance, and the larger Vital Proteins business, during a time of transition to Nestle Health Sciences. Prior to Vital Proteins, worked as a strategic leader at Nike and Adidas designing and implementing global strategies to deliver category growth while leading global marketing initiatives with world class athletes and A-list celebrities.

Former Head of People & Business Operations with Haystack, a high-growth SaaS startup and first Head of Talent with Ritual, a popular DTC health brand.

Former Sr Director of Logistics Operations at Vital Proteins during rapid growth stage; scaled operations to successfully execute on 100% year over year growth and a 30x increase in order fulfillment and retail distribution volumes; supported and synergized logistics operations and integration initiatives during Vital Proteins' acquisition by Nestle Health Sciences, successfully migrating Vital Proteins to SAP Globe and NHSC systems of records